- Chief Marketing Officer
- Digital Marketing
Shelby’s professional background involves creating technology products and building marketing campaigns. For over 10 years, she has applied her training in the areas of digital marketing, corporate identity, branding, development, and design for such notable clients in a variety of verticals. Shelby is an optimist. Her experience and ease with B2b & B2C marketing and technology applications allow her to seamlessly develop a strategy from conception to completion. She takes time with consumer intent showing the best results with the SEE, DO, THINK, CARE model.
Executive decisions with regards to the technological interests of Think Native. Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. Managing team of engineers.
Ultimate responsibility for the organization’s marketing activities and the development and delivery of a fully integrated marketing strategy for I Am Second. Responsible for planning, developing, implementing, and managing the overall digital marketing strategy. In addition, responsible for managing, guiding other marketing and social positions within the team.
Design Direction and oversee all web applications. Maintains and enhances existing web applications and infrastructure. Design and implement user-driven templates, databases, and interfaces for ease of use. Assists in project planning and web site design. Creates prototypes and functional specifications for web-based projects. Meets with other personnel and Thrice sponsors/clients on specifics and progress of projects, new technologies, and deadlines. Determines new web technologies to utilize, such as browsers, languages, and plug-ins, based on the company’s needs.
Creative Direction and oversee all web applications. Maintain and enhance existing web applications and infrastructure. Design and implement user-driven templates, databases, and interfaces for ease of use. Assist in project planning and Web site design. Create prototypes and functional specifications for Internet and Web-based projects. Meet with other personnel and Thrice sponsors/clients on specifics and progress of projects, new technologies, and deadlines. Determine new Web technologies to utilize, such as browsers, languages, and plug-ins, based on the company’s needs.
Responsible for all stages of website creations for the company, from initial design and architecture to development, deployment, and management of websites. Instrumental in all online facets of high-profile e-commerce websites that encompassed ad banners, e-newsletters, and massive video advertising.
Art direction and design of visual elements relating to XMG corporate promotions and artist releases, including: Web development, album packaging, consumer + trade advertising, logos, photo shoots, in-store displays, billboards, and other promotional materials.
Design all material, women’s Magazine, Direct Mailers, Brochures, Logos, Business cards, Posters, Foyer Marques, any and all marketing material. Run and manage an in house bizhub printer and also work with several print venders, press checks, directing photo shoots. Provide creative direction and creative team management, responsible for all visual aspects of printed or on screen projects. Art direction and development of women’s ministry website and redesign/development of main website.
First-class honors
GPA: 3.8
Thrice Creative
Thrice Creative
Visual design, user research, Web design, Development
The Breathe Coach
Breathe Coach
Marketing, Visual design, user research, website, App Development, UI/UX
Vibe Advertising
Vibe Advertising
Visual design, user research, Website, Branding
XMG
XMG Music
Visual design, user research, media kit, branding, website, product
COPD-LLAP
Remembering Leonard - His Life, Legacy and Battle with COPD
Visual design, user research, website, development, branding
Operation Walk Denver
Operation Walk
Visual design, user research, website development
Smiles by Design
My Arvada Dentist
Visual design, user research, website, brand, development
Ecko Mac Desktop Applacation
Ecko Systems
Visual design, user research, development, user dashboard
I’ve worked with Shelby and team on several websites design projects. They’ve always been fast, thorough, and willing to go the extra mile to give me the best visuals on any of my websites. If you use her for your project, you’ll quickly see why we have been using her services for 5 years and counting.
Eli Regalado
Launch Lab Marketing, Mad Hatter Agency
Its a pleasure to work with tech person like Shelby, she is very detailed and co-operative person. She will make sure to supply all stuff to make things happen on time. I am looking forward to have long term working relationships with Shelby.
Muhammad Atif
Purelogics
I was extremely pleased with the work that Shelby did for my company’s new employee website. She communicated exactly what was needed on our end, for her to do her job. It was a great process, and I highly recommend her for both websites, and graphic design. She has done numerous design projects for me, often at a moment’s notice, and she knocks it out of the park. Thanks so much, Shelby!
Katie Clark
KL&A
Clearly defining goals, analyzing competition, and exploring methods to create a resonant and targeted message, builds a firm foundation for success.
Using information from the research phase to light the fire of inspiration on how to transform possibilities into opportunities, and challenges into solutions.
Giving the project a chance to fly, creating opportunities to validate concepts and identify areas for improvement.
Time to revisit, refocus, and refine with a focus on pinpointing key performance indicators, and exceeding goals.
Somewhere Everywhere, US
(303) 506-1019
shelby.soto@gmail.com
